Purple Maxi Dresses

A purple maxi dress is the colour most people overlook, which is exactly why it works so well. Purple is rich, a little regal and quietly flattering, and it covers a huge spread: soft lilac, lavender and pastel purple for something pretty and fresh, deep plum, aubergine and dark purple for rich, jewel-tone elegance. Because so few people reach for it, a purple maxi always looks considered and a touch different. Wear it as a floaty floral by day or a sleek satin by night. 

Lilac's having a moment

The soft purples have quietly become some of the prettiest colours around. Lilac, lavender and pastel purple feel fresh, romantic and a little dreamy, perfect for daytime in spring: a high tea, an Easter or spring lunch, or simply a pretty day out. They are easier to wear than you would think, sitting happily next to white, cream, denim and tan. For a casual lilac look, flat sandals, a denim jacket and barely-there gold keep it relaxed, while a long sleeve lilac maxi is lovely for cooler spring days. Soft purple brings a gentle pop of colour without ever feeling loud.

When purple turns regal

At the deeper end, purple is a genuine showstopper. Plum, aubergine and dark purple are rich jewel tones that look expensive and elegant, right up there with emerald and navy for an evening event or a cocktail party. They are gorgeous in a lace or corset style for a formal, or a sequin purple maxi when you want some sparkle. A pink and purple floral is a softer, romantic take if full plum feels like a lot. Purple loves a metallic, so gold or silver accessories lift it beautifully, and a deep plum reads especially luxe in satin under low light. 

The rest of the purple edit

For more, purple dresses gathers every shade we make, maxi dresses has the same long length in other colours, cocktail dresses cover the dressier occasions, and wedding guest dresses is full of jewel tones for a formal.