Fashion Trends

These Are The Most Googled Outfits Of 2019

13 December 2019

We’re the first to admit 2019 has been a truly wild year for fashion. Bike shorts were back in for the first time since Princess Di rocked them in the 90s. Our favourite celebrities started wearing Matrix-style sunglasses unironically. We went a whole spring/summer only wearing leopard print midi skirts. And to top it off, we got ready to say goodbye to some truly regrettable trends that have plagued this decade. However, before 2019 is done and dusted, we’ve got to take a moment to acknowledge the outfits that stood out from the crowd. Luckily, Google has crunched the numbers for us. These are the most googled outfits of 2019.

Tana Mongeau at Coachella

2019 proved to be quite the year for Tana Mongeau. The 21-year-old influencer got her own television show on MTV. She might have gotten engaged and then she maybe married Jake Paul. The jury is still out on this one. However, as it turns out her real moment of 2019 was back in April at Coachella.  Tana’s “tomb raider meets slut” (her words, not ours) outfit was the most googled look of the year.

As we all know, Coachella is a multi-day, multi weekend event so Google’s “Tana Mongeau Coachella outfit” entry could be referring to any of these looks. Yes, even those arseless shorts.

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you meet so many people in this life that are so quick to be so happy for you in your high moments, to stand by your side when you succeed- but to be so lucky to find a friend that will stand with you through your lowest moments is something most people aren’t even lucky enough to find. thank you Ashly, for starving with me so that we could eat together. for never leaving my side, even when it could’ve been easy. for literally having the same brain as me, just a little more organized… i can truly say you are my best friend on earth and it’s crazy to me that we met because all of our friends at the time were treating us like shit. i didn’t even know what ride or die meant until i met you… HAPPY BIRTHDAY TO MY SISTER! thank u for existing. for being there in every fucked up situation to either cry with me or secretly film for live footage. getting evicted and being homeless with me. staying around even when my stalker fucked with you like it was me.. fighting with eachothers families like it was our own… and shit most of all, succeeding and crushing life together. HAPPY FUCKING BIRTHDAY!!! i literally feel like I am 22!!!!!!!! now can we put on fake eyelashes and bombshells and blackout or??!!!????? ALSO WE DID THIS PIC WITHOUT A FACETUNE HELLO!!!!!!

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IDK you guys, I feel like we need to make better decisions in 2020. The tan lines from that last look would be anything but ideal. Also, let’s stop measuring the success of a look based on whether or not it needed excessive Facetuning. But Tana, you do you, boo.

Who else made the list?

Serena Williams

Sadly, the rest of our Google searches weren’t so specific. At number two, ‘Serena Williams outfit’ got significant heat this year. While that’s super vague (cheers Google), I’m going to go ahead and speculate that those hits came after Williams wore a catsuit at the French Open.

The catsuit, designed by Nike, was specially crafted to prevent the athlete from getting blood clots after doctors discovered she had a haematoma in her abdomen. However, the look sparked outrage. The French Tennis Federation President, Bernard Giudicelli, even banned her from wearing the all-in-one at future tournaments. HMU if you can find the logic in that decision because I can’t.

Off the court, Serena also rocked a fire look at this year’s Met Gala. We’re talking pink and yellow Versace with custom Off White x Nike sneakers. In a word, iconic.

Cardi B

“Cardi B Grammy outfit” was number three and I guess I’m the only one punctuating my Google searches. Good to know. Apostrophes or not, we agree, this Thierry Mugler is up there with our best looks of 2019.

Katy Perry

Musicians dominate the rest of the list with Katy Perry joining Cardi B on the list. It wasn’t her chandelier-inspired look that earned her fourth place but her version of Ursula the sea witch. Don’t ask me why she’s the only one in fancy dress. I don’t know. Maybe that’s why we were all googling it.

Josie Canseco

It’s unclear which Josie Canseco outfit we were all manically googling, but judging from the model’s Instagram, it could be any of them. This girl has an incredible style.

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b ready in 5 🖤

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Cardi B, again

Yep, everyone’s favourite Vogue cover star made the list twice. The sixth most searched fashion term on Google this year was “Cardi B yellow outfit”.

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Miley Cyrus

“Miley Cyrus Coachella outfit” made the list this year which is interesting, because judging by her socials she either a) didn’t attend, or b) didn’t post about it. But if you don’t post about being at Coachella, did you even go? Regardless, here’s a picture of her looking vaguely festival-ready from this year.

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Countin down the days until FESTIVAL SEASON 🦋

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Kelly Clarkson

Now here is another tricky one. “Kelly Clarkson outfit on The Voice” is a popular search but the show airs twice a week so who knows which look had us all curious. Kelly seems to think it’s this one though.

Billie Eilish

Billie Eilish is notorious for her style. The 17-year-old singer says she purposely wears oversized looks to avoid being sexualised as a minor. Fair play to her and to everyone who fact-checked that on Google. It’s also worth noting almost every celeb donned her iconic lime green looks for Halloween which we’re sure added to the uplift. Glad to see everyone’s doing their own R&D.


You know what they say about leaving the best til last. That’s certainly reflected in the data. In 10th place was ‘Beyoncé Formation outfit’ and I’m almost certain at least half of those hits were mine. Queen Bey forever.

Words by Emma Roffey