Basically, this is how I shop these days… See it on Instagram, like it on Instagram, think about it for 5 seconds, go to the shop tagged on Instagram, go to the shop’s bio link, put it in my cart, and then do some of this:
So really, Instagram has a lot to answer for where it comes to my 💸💸💸. Damn you Instagram (but helllooooo there pretty pieces in my wardrobe!!!).
While there are a helluva a lot of style influencers out there that have paid privy to my depleting bank balance, there are X that are especially responsible. Every post, every fashion item, every beauty look – I WANT IT ALL. (In fact, I’d be happy just being them. Full stop.)
There’s a reason these girls are top of their game. They know how to ~werk~ an outfit. From slaying in stilettos to transforming a simple tee and jean combo – the gals below have truly got fashion in the bag. We take a look at why these particular style influencers NEED to be on your radar…
Fashion Influx (2.8 million Instagram followers)*
Founded by Lydia Rose in 2012, Fashion Influx started as a creative outlet while Lydia was still a student. Since then, she’s gained a heap of followers and showcases her own flair on outfits. If you’re in need of serious style inspo, this account is definitely worth a follow.
Madison Sarah (88.1K Instagram followers)
While her following may not be as large as that of ‘Fashion Influx’, Madison Sarah has a feed that’s just as scroll-worthy and a YouTube channel worth watching. Her outfits and makeup are forever on point and she suits pretty much any hair colour. Jel.
The Style Seed (117K Instagram followers)
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Happy Monday babes! A new try on haul with @showpo just went live on my YouTube channel! Link in bio to see all the pieces I picked up! 👏🏼💃🏼// Wearing @showpo code DELANEY20 gets you 20% off the site! #showpo #partner #tryonhaul #clothinghaul #springstyle #casualootd #casualstyle #everydaylook #everydaystyle
Delaney Childs will be your new go-to account. She combines fashion, accessories and rad cityscape photos to make her Insta one you’ll follow daily. Her street style and photography skills deserve major brownie points as well.👌👌
Emily Shak (774K Instagram followers)
Scottish born, Emily is not your average Instagram Influencer and YouTuber. She is a lover of mixing high street with high-end fashion and is not afraid to mix the usual styles up with a colour pop.
Laura Jade Stone (719K Instagram followers)
Describing herself as a lover of ‘fashion, travel and lots of coffee’, makes me realise that Laura and I might have more than a few things in common. Except this girl, sure knows how to pull off a damn good insta feed while she’s at it. Her wavy blonde bob, effortless style and occasional bold lip are the perfect additions to her dreamy account.
Sarah Ashcroft (975K Instagram followers)
This girl literally glows. She’s got amaze style and her makeup is giving us serious brow game envy. From making a tracksuit look glamorous to pulling off heeled boots and a cute jumper – she’s a fashionista in our eyes.
Song of Style (5.2 million Instagram followers)
A member of the Forbes 30 under 30 and New York Times bestselling author of Capture Your Style, Song of Style’s Aimee Song is killing it in life (and in style). Going from a swimming costume to a conservative blazer, this one doesn’t mind a little experimentation when it comes to her look.
Rachel Tee Tyler (377K Instagram followers)
Rachel Tee Tyler is a Filipina-Australian who is totally chic when it comes to street style fashion. Whether it’s a classic blazer, flowy skirt or cute swim piece she isn’t afraid to experiment with her looks especially while brunchin’.
Lissy Roddyy (642K Instagram followers)
Alicia Roddy is the girl behind this Insta, and she makes pulling off neon look hella easy. She is a high-end fashion kinda girl and loves a turtleneck (who doesn’t?). Follow for serious winter stylin’ and bold looks.
Haute On Life (94.5K Instagram followers)
Louise is the mastermind behind hauteonlife.com and her incredible insta feed. This girl sure knows how to rock a teddy coat, sneakers and accessorise all the while looking effortless. If you’re wondering how she does it, check out her blog – she’s got a ton of great articles that are relatable and just like like chatting to your BFF.
Rahnee Bransby (285K Instagram followers)
Made in Western Australia, Rahnee is the definition of salty hair, don’t care vibes. Her beachy feed will have you some serious summer and travel envy while her minimalist style makes us want her to have her wardrobe asap.
Sammy Robinson (570K Instagram followers)
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Day ✌️ Today we had the ultimate lipstick experience and got to take home all our favourite @maccosmeticsaustralia shades… I have some amazing new ones which I’ll share on my story later 💋👄 (you guys will be v v v happy i found some bangers) #macspringpreview #macworkshop
Having recently won Cosmopolitan’s Fashion Women of the Year 2018, for Social Media – Sammy is one that is high on everyone’s list right now. The down to earth influencer gained fans after her YouTube channel about makeup, went viral and has since worked with international brands like Calvin Klein and Tommy Hilfiger.
Jordan Lipscombe (361K Instagram followers)
This talented twenty-one-year-old went from makeup counter girl to YouTube and Insta star and its easy to see why. Her Instagram feed is made up of fluttery false lashes, bright popping eyes and glossy lips along with killer fashion.
Lion in the Wild (236K Instagram followers)
A bubbly, bright and auburn toned Kiara is the content creator behind ‘Lion in the Wild’ – a passion she turned into a career. With a killer Instagram feed, Kiara visits some amazing places all the while documenting them with of course her impeccable style.
Tayla Damir (379K Instagram followers)
After winning the show and the hearts of many (including ours!) it’s easy to see why the ever so stunning Tayla, recently joined the team as a Showpo ambassador. Follow her for everything fashion, hair, and beauty.
Luisa Piou (37.4K Instagram followers)
Luisa’s style is standout and edgy and her Instagram feed is full of different styles to suit every kind of girl. If you want major hair envy, give her account a follow.
*At time of publication