Hey, We're Showpo.

As a global online fashion brand, we're on a mission to empower our customers to feel confident and be their best selves - authentically & unapologetically.

At Showpo, we value body positivity and are committed to offering an inclusive range of trend-driven styles designed exclusively in Australia. Our styles are made for everyone, for every occasion, and we want you to embrace your individuality and express yourself in true Showpo fashion.


Our Story

Founded in Sydney in 2010, our CEO Jane Lu left her corporate job to take a chance on Showpo and change the retail game. A garage start-up turned global fashion destination, Jane now leads an empire of over 140 team members. Today, Showpo is taking the industry by storm, boasting over three million followers across all social media platforms and shipping to more than 120 countries. Needless to say, 11 years on, we’re bigger, better and killing it!



We exist to be your go-to place to shop. With over 100+ new styles dropping weekly, our exclusive in-house designs and carefully curated offerings of apparel, accessories, footwear and beauty inspired by the latest trends have got you covered from head to toe.

Carrying over 80+ local and international brands, you’ll find newness and cult classics from your favourite labels including Wrangler, Levis, Rollas, Lioness, WeWoreWhat, Runaway the Label and more - right here on Showpo.


We took it to the next-level and rolled out some major global campaigns featuring your favourite cool-girls like Yovanna Ventura, Frida Aasen, Latecia Thomas, Gizele Oliviera, Scarlett Rose Leithold.
We became the official fashion partner of Love Island Australia, with your favourite Islanders showing off the hottest Showpo ‘fits in the Villa
Relaunched our new website with a fresh look-and-feel for an elevated and seamless user experience. Happy browsing!
We launched our Bridal Collection! With brides-to-be in mind, we came out with a range of luxe bridal gowns and bridesmaid dresses inspired by the latest trends for our customers to live out their dream wedding.
We made it to the Hall of Fame, baby! Being inducted by Australia Post’s Online Retail Industry Award is one of our proudest moments.
As part of our focus on leading-edge innovation, we launched our App with a slick and user-friendly design, and market-leading features such as Visual Search.
Thanks to you guys, we were awarded Online Retailer of the Year in Australia at the Online Retail Industry Awards. We also went on to win Exporter of the Year at the Premier’s NSW Export Awards. Woohoo!
As our international expansion picked up pace, we officially launched our US business and celebrated with a launch party in LA.
Our incredible warehouse team shipped our 1-millionth order!
We upped our social media game and hit a milestone of 1M followers on Instagram!
Held the first of our annual charity sample sales, with all profits going to charity. To date, we’re proud to say we’ve donated over $100k
We decided to go ‘all-in’ with the online store and closed the three brick-and-mortar stores down.
We rebranded from Show Pony to Showpo!
The business grew and we (finally!) moved out of the garage and into our first real office in Sydney’s CBD!
With just a few shelves of clothes, a website and a humble Facebook page, Show Pony was born - it all started in our founder, Jane Lu’s, parents' garage.
We opened our first brick-and-mortar store in Broadway, Sydney. We subsequently opened 2 more stores in Bondi Junction and Pitt St, CBD.