Our Story

We're Showpo

An online fashion company based in sunny Sydney, Australia. Showpo was started by Jane Lu who had a goal of bringing on-trend, affordable fashion to girls all over the world. We now have a team of 80, and we love creating a fun shopping experience while being industry leaders in marketing, data, tech, creative and customer happiness. We also enjoy long walks on the beach… Read on to learn about how we began, and where we’re heading!

Started From The Bottom

How it all began…

September

2010

After quitting a pretty sweet job in finance because she was bored AF, Jane started Show Pony in her parents garage.

November

2010

We opened our first store in Broadway. (Yes we used to have stores!)

May

2012

Through nailing social media, Showpo grew and we finally moved into our first real office Sydney’s CBD.

February

2013

We decided to go all-in with our online store and closed down our 3 bricks-and-mortar stores.

July

2013

We ran out of space in our office and moved into a massive warehouse.

September

2014

We held the first of our annual charity sample sales - where every dollar made went to charity! To date, we’ve already donated over $100k!

May

2016

We shipped our 1 millionth order!

April

2017

Our international expansion went next level with the official launch of our US business (this was our launch party in LA!) We now sell to over 80 countries!

May

2018

We re-vamped our app! Check it out here.

July

2018

We were named Online Retailer of the Year in Australia!

August

2018

We’ve moved offices 6 times over the last 8 years because we keep outgrowing the space we’re in! So we’re here because we love what we do and strive every day to improve what we can offer to our customers.

SO MUCH MORE TO COME!!

Need it for Christmas 🎄? Or NYE 💃? We've got you covered! Click to view holiday order cut-off.