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How To Dress Like A Crazy Chic New Yorker

Ask anyone who’s ever visited New York and they’ll relay one thing (with a glimmer in their eyes as they call to mind their fave borough or the black and white milkshake they had at Shake Shack): NYC is in fact, the greatest city in the world. And they’re 100% right. But aside from that, New York is also responsible for some of the greatest fashion in the world. There’s something innately, infinitely cool about native New Yorkers – they’re the ideal mix of perfectly polished and too chic to care. So whether you’re injecting some overseas inspo into your at-home outfits or just dying to avoid looking like a tourist on your next visit to the Big Apple, here are our tips for adding a little Manhattan magic into your wardrobe.


In the heart of Manhattan you’ll find one of the chicest specimens around: the unstoppable career woman. Whether she’s running her own company, an editor at a fashion magazine or a sought-after event planner, these busy bees create their own opportunities (and uniforms!). They’re your quintessential NYC girls, which basically means black is always the new black. She’ll never look past a timeless suit, but takes it from corporate to cool-girl with a little lace layering, a power pump and the perfect handbag.

Upper East Side

Blair Waldorf fanatics rejoice: this is all you. Whether you’re scouring the Fifth Avenue boutiques, strolling in Central Park or sunning on the steps of The Met, you’re definitely going to want to put a little prep in your step. Colour blocking is a must and statement coats are non-negotiable. The UES look is all about accessories (and no we don’t mean arm candy in the form of Chuck Bass) – we’re talking headbands, hats and handbags bound to be the envy of everyone around you. Wonderful, consider your wardrobe officially Waldorf-approved.


When you say Soho, you say shopping – in fact, it’s one of New York’s most fashion-forward neighbourhoods. The local crowd is vibrant and non-chalant with an effortlessly cool edge, so a neutral colour palette and statement accessories are your best bets for seamlessly slotting in on the Soho streets. Try a leather jacket and jeans combo paired with stripes and a bright shoulder bag. Your feet will seriously thank you for a visit to this part of town: heels might as well have a “not a local” sticker attached to them, and boots and sneaker reign supreme.


Brooklyn girls have a style all their own – it’s the home of quirky, artistic women who aren’t afraid to play around with colours and prints. These gals are fashion-conscious without trying too hard, so of course it comes across 110% cooler. Vintage-style skirts in funky fabrics are a must and give off the perfect bohemian Brooklyn vibe when teamed with simple strappy tops. Add an oversized denim jacket, and complete your look with accessories that look like you picked them up at niche Brooklyn boutiques, like transparent shades, woven bags and statement slides.


If you venture to Chelsea, it’s time to go full-on Charlotte York. Polished, poised and powerful, a Chelsea woman never underestimates the magic of an LBD and a serious statement shoe (with an equally serious heel). She likes classic shapes that show a little skin and she’s an absolute expert at navigating the line between daring and demure. She’s all about staying ahead of the trends and can always be seen carrying the season’s most coveted designer bag. Always down for after-hours drinks, her look transitions seamlessly from day to night with a simple swipe of red lippie. Chelsea chic, sorted.




Style tips by Delaney Loane

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