Ok first of all – what’s changed?
So how often should you post?
Depends on your audience. Showpo had a global reach so we post around the clock, focusing on peak times of our top locations (Australia and the US). We post up to 10 times a day. My followers are largely based in Australia, so I post to those peak times.
Depends on your offerings. Because we drop 150-200 styles a week to the website, we have plenty of fresh content. If you’re starting a new range with few products, definitely post less.
Depends on the content. We do a mix of product content in our insta bedroom, from campaigns, flatlays, regrams from influencers we work with, videos and lifestyle content, so that our followers are seeing a good mix of posts from us in their feed.
Depends on your capacity. At Showpo, we have a social team who can take the photos and schedule them. If you don’t have this resource or time available yourself, then it’s totally fine to post less frequently. It’s better to be consistent. E.g you don’t want to do a campaign shoot and then go from posting once a day to 5 times a day.
- Go with the average (most brands post 1-2 posts a day)
- Work out what you are capable of consistently producing – if it’s more, then maybe you do post >2 times a day
- Mix up your content so even if you’re posting more frequently it feels fresh
- Keep an eye on analytics