Career

The Art of Production

This is a LMBDW member submission by Natasa Grbic Pitra. 

So, you’ve started your own fashion label? Or are in the midst of planning to start your own fashion label? Whatever, the case may be, there are a few things you’re going to have to learn quickly if you want to be smart with your money.

Firstly, most people who have no experience in the industry will often paint a perfect picture of the fashion industry, but I am sure along the lines you have heard how deeming it can be! If not, well focus in closely and take all you can from this article. When you design a garment, you MUST know how it is made, it’s with anything in design really, and you can’t design a car without knowing how the door is going to open right?

Well the same applies to Fashion design. Whether you sketch or get somebody to do it for you, you still need to know the basics so that you’re not out of pocket. Unfortunately in my experience, I have seen it all! Lucky for me I have been on this side of the industry for a while so can give you some handy tips!

TOP 5 TIPS

1. Know your garment – how does it function? Where does it open? I know it sounds basic, but
sometimes sketching a pretty dress and not knowing how the person will get into it can happen,
so be open to this, especially if your design is not commercial

2. Research your manufacturing market – are you making local or offshore? The cost difference,
pro’s and con’s for your label should all be taken into consideration

3. Sourcing – make sure that you’re going through the right channels and suppliers, not your local
spotlight for fabrics. It is very crucial you learn quickly and create relationships with all suppliers
from raw materials to packaging, this can help you later save a lot to your pocket!

4. If you don’t know, then ASK! I know this sounds simple, but a lot of people shy away from it,
thinking they should know it all, but the truth is we don’t know everything and the more you
ask, the more you will learn and gain experience! So ask your suppliers, customers and even
friends and family for help, it will save you time and money in the long run.

5. Cost! Cost! Cost! Make sure you check everything and what it costs. Some people get lost in the
world of shipping for instance and realize later that they are at a loss. Calculate everything that
costs you and make sure it is returned in your overall margin

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