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Roxy Jacenko: The PR Mogul Dishes Secrets To Her Success

16 January 2018

Roxy Jacenko is one of those women we just can’t help being intrigued by. A regular on the Daily Mail, Roxy’s exciting life is easy enough to follow with the mother of 2 being an avid and engaging social media maven.

Some could argue that Roxy is one of Australia’s OG female entrepreneurs; starting Sweaty Betty PR in 2004, Roxy was a determined lass who built the company with hard work and perseverance.  Now in its 14th year of operation, SB has represented an impressive list of over 70 clients and is well-known in Australia for hosting some of the most spectacular, elaborate and successful activations and events in the industry.  In addition to this, Roxy also founded the first digital influencer agency, Ministry Of Talent, and runs her adorable daughters business, Pixie Bows.

If running 3 businesses wasn’t challenging enough, Roxy has also written 3 books, starred on Celebrity Apprentice, keeps up with regular workouts, and prioritises her family.  One thing I’ve always admired about Roxy is that she works her absolute ass off, just because she’s successful AF now, doesn’t mean she sends someone else to look after things, she’s there running the show and ensuring everything goes swimmingly – and that ladies and gents, is why she’s the most in-demand PR in Sydney.

Fancy hearing Roxy chat about all things PR? ‘In Conversation With Roxy Jacenko’ is one of Australia’s most popular seminars, with tickets being more sought after than Roxy’s enviable blonde curls. For your chance to WIN a double pass to her February seminar, pop ‘why you’d love to attend Roxy’s seminar’ in the comment section at the bottom.  Winner will be responded to next Wednesday, January 24th and please note that the seminar is in QLD, Australia.

What motivates you?

My children, Pixie and Hunter definitely are my biggest motivation – I want to do my absolute best and continue succeeding for them.

What’s the best thing about your job?

Watching my team grow and evolve is one of the most rewarding things about my job. Seeing someone coming in as an intern and progressing to a publicist and beyond is a great feeling as an employer.

@gemmaoldfield @hollyvbrooke for @toniandguyau

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What are the biggest mistakes you see other business owners doing?

Not checking their back end! It’s so important to manage money and resources effectively to keep growing and so many businesses focus on the flashiness and get caught up in the hype of success.

Pre Christmas Colour w @aarronbakercolorist @toniandguyau @toniandguybondij 💋

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If you could give an ambitious 17yo life/career advice, what would it be?

Do as much as you can for everyone you can. Whether it be family, friends, your boss or even your barista. You never know where you might need a favour or who you will cross paths with later on.

Talking #goldenglobes this morning on @studio10au tune in 🖤

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What did you first buy when you started making serious dollars?

An Aston Martin. It was my pride and joy – I was always zipping around the streets of Woollahra in it! I loved it so much that I have even bought another… arriving in July.

Can you give us a few of your career highs?

Definitely publishing my three novels – Strictly Confidential, The Rumour Mill and The Spotlight. We have achieved so many amazing results for our clients but a recent activation on Bondi Beach with Chargrill Charlie’s [really stands out]. We gave out 500 branded Chargrill Charlie’s beach umbrellas on the hottest Summer day and everyone went absolutely mad! We still have people calling and asking for them today. The coverage was fantastic and seeing Bondi flooded with them was phenomenal.

What and where is on your bucket list?

Monte Carlo! The cars, the casinos, the food and the culture. It’s been on the list for a very long time.

🛩 @jessingham | @flyairly

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What beauty product or treatment can’t you live without?

Sante By Enjo Makeup Remover pads – they are the most amazing invention and remove all traces of makeup with just water! And they are good for the environment!

Who is your role model, and why?

My mum Doreen – she is an amazing business woman and I value her opinion in both life and business! She’s my go-to.

Best mum in the world 🌍 @doreenjacenko

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What are your non-negotiables in maintaining work/life balance?

For me – there is no such thing! As much as I try, running three businesses takes dedication and it’s a part of my life now. But of course, I dedicate my time to the children and family outings!

@seaworldaus visits with Chase and Marshall ❤️

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What qualities did/does your best employee have?

Hard-working, respectful and reliable. I value longevity and employees that want to grow the business as much as I do and treat it like their own.

I breathe down their neck, but I breathe down their neck to make sure they excel and grow as an employee and that they do the best they possibly can with their career.

If you only could give young women one piece of advice about life and their career, what would it be?

Work hard and show people you are enthusiastic and want to be there. Don’t be afraid to break the boundaries.

Look forward to waking up with you tomorrow @thetodayshow ………

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Interviewed by Kelly McCarren