I have one problem with influencers. No, it’s not that they look like they get paid to hang out by the pool all day and take pictures. Those girls hustle hard FYI. It’s because they get sent all these fancy-schmancy, insta-worthy beauty products that make me weep with joy and my bank account weep with loss.
But every now and again, the fates throw my bank account a bone. Someone will show off a new fandangled ultra-glowy-makes-your-face-look-like-a-shiny-baby product and I can’t get it. Why? Because it doesn’t ship to Australia. They’ll ship to Narnia, they might even ship to Westeros. But Australia? Forget it.
I don’t know why Emily Weiss et al. think we’re entirely off the radar when it comes to beauty. But we’re not and to prove it, I’ve found a few handy hacks to getting your American beauties delivered Down Under. Before we get to that, however, here’s a deep dive on all the products we’re currently missing out on in Oz.
We’re gonna start with the holy grail of cult beauty brands, Glossier. Founded by The Hills alum, Emily Weiss, Glossier is the pinnacle in aesthetically pleasing branding. What’s better is that their branding is backed up by killer products. Made to bring out the natural beauty in everyone, the range focuses on skincare first, makeup second.
My personal favourite Glossier picks are Haloscope in Quartz (a natural, balmy highlight) and Cloud Paint in Dusk (a nudey-brown cheek colour). If you’re lucky enough to go on an in-store visit, nab yourself a bottle of Glossier You. The brand’s signature scent smells different on everybody and will have people wondering what you’re wearing all day long.
Milk is probably Glossier’s stiffest competition on the millennial beauty market. The brand is known for it’s handy, portable products which all come in twist-up tubes. Devotees love the stick format because it easily swipes onto wherever you need it and the ‘melt technology’ makes it glide on with minimal effort or streakiness.
Like Glossier, Milk Makeup has a healthy mix of cosmetics and skincare. Fan favourites include the Matte Bronzer, Cooling Water and Kush Mascara (yes, that kind of kush).
If you like your make up the way I like my friends (non-toxic), Lawless is the beauty line for you. Made with all natural ingredients, Lawless products have a super luxurious finish and look rather fancy on your countertop. We’ve already waxed lyrics about setting sprays but rumour has it the Seal The Deal setting powder by Lawless is the best a gal can get.
Belif is a super affordable Korean skincare brand that’s been causing quite a stir since landing in US Sephora stores. Their lightweight Aqua Bomb cream has been blowing up on Instagram and is hailed as a holy grail product because of its intensely hydrating formula.
Known for its budge-proof Lip Whips, Beauty Bakerie is the brand I wish was around when I first started wearing makeup. The brand offers vegan-friendly and cruelty-free products that sound tasty enough to eat. Peanut Butter Luster anybody?
I know, I know. ULTA is a beauty store, not a beauty brand. I hear you, I do. While Sephora and Mecca do a good job at holding down the forte in Australia. Their in-store experiences are great, BUT, Ulta is on a level of its own. They stock the usual Benefit, CoverFX and Lime Crime faves but they’ve also got a few brands that are lesser known to us Aussies. From Patchology masks to Little Barn Apothecary, you could easily spend an entire 24 hours at Ulta discovering new faves.
So, how do you get ’em?
Now before you send your Stateside friends a lengthy wishlist, you might want to know how you can get the goods shipped right to your little Australian door.
Our good friends at Australia Post have been offering a relatively unknown service called ShopMate for quite a while now. ShopMate is your BFF when it comes to forwarding parcels from America to Australia and it’s super easy. You sign up for free, get allocated an American PO Box Address, wait for your parcel to arrive and when it does, you ship it to yourself in Aus. Of course, nothing good is ever completely free. A 500g delivery will set you back $25.25. It seems expensive for shipping but it’s still cheaper than a plane ticket.