Meet Jane

Our Founder & CEO

Jane Lu founded Showpo back in 2010 from her parents’ garage. Jane previously worked in accounting and corporate finance, but after returning from a year abroad, was inspired to ditch the “cubicle life”, so she quit her job to start her own business.

With so much enthusiasm for entrepreneurship, she set off to start her first business, which failed spectacularly. However, Jane was undeterred and got right back on the horse, starting the online fashion brand, Showpo the following month.

What started off with a laptop and two shelves of clothing is now an online global fashion empire, shipping to 80 countries. Through being disruptive in the retail space and capitalising on the use of social media, Showpo now boasts a cult social following of over 3.5 million.

Jane is a keynote speaker, is heavily involved in Australia’s startup scene and has been nominated for numerous awards, taking the title of Cosmopolitan’s Entrepreneur of the Year in 2015 and Forbes 30 Under 30 Asia in 2016.

Check out this video for Jane’s start up story.

Check out this video for Jane’s start up story.

Jane is extremely passionate about promoting entrepreneurship and women in business. She co-founded the group "Like Minded Bitches Drinking Wine", a business group that promotes and encourages girl bosses around the world. Since its inception in August 2015, the group has experienced enormous traction with 80,000+ members and meet up events in Sydney, Melbourne, Brisbane, LA and San Francisco.

Jane’s Lazy CEO social handle is not a true reflection of her work ethic, but conversely comes from her unshakable belief that once you have found a job you love, you’ll never have to work another day in your life. She feels her success with Showpo results from building a passionate, highly skilled and dedicated team who share this belief.


  • Online Retailer of The Year  - Online Retailer Industry Award 2018
  • Best International Conqueror - Online Retailer Industry Award 2018
  • Best Social Commerce Initiative - Online Retailer Industry Award 2018
  • Best Site Optimisation & Design - Online Retailer Industry Award 2018
  • Top Social Retailer - Power Retail 2018
  • #5 in Power Retail Top 100 Retailers 2018
  • Excellence in International Fulfillment - Retail Fulfilment Awards 2018
  • Best Site Optimisation & Design Initiative - Online Retailer Industry Award 2017
  • Best Social Commerce Initiative - Online Retailer Industry Award 2017
  • LinkedIn's Most Viewed Fashion Professionals in Australia 2017
  • #6 in Business Retailer's Coolest 100 People in Australian tech 2016
  • Pearcey Tech Entrepreneur Award 2016
  • Forbes 30 Under 30 Asia 2016
  • SmartCompany Hot 30 Under 30 2013-2016
  • Cosmopolitan's Entrepreneur of the Year 2015
  • Startup Daily 50 Entrepreneurs Under 40 2015
  • BRW Fast Starters 2014
  • Smart Company Top Retailer of the Year 2014
  • Smart Company's Smart50 2014
  • Cleo Magazine's 30 Under 30 2014
  • EY Entrepreneur of the Year Finalist 2014
  • Best Use of Social Media - SmartCompany Web Awards 2014
  • Startup Daily's Top 50 Australian Female Entrepreneurs Under 40 2014
  • Australian Startup Awards Online Category 2014
  • Anthill 30 under 30 Young Entrepreneurs 2012, 2014
  • Australian Small Business Championship 2012
  • General Assembly Highest Achieving Female Founder Award 2012
  • The Entourage Success of the Year 2012
  • Sydney Business Award Finalist 2012 & 2011
Team photo