We know that the fast fashion model poses substantial risks to the environment and we endeavour to make better choices wherever possible to reduce our negative impact. We have chosen not to use the word sustainable, as we don’t feel this would be accurate, when talking about the items we’ve transitioned, we’ve labelled these as "Conscious” options. We believe it’s important to be aware that even these options still generate some waste & impacts, there is no perfect option.
Where possible we’ve transitioned all of our garment packaging over to more conscious choices. This is an ever changing space and we review annually to ensure we always have the best options available.
Our Mailing satchels are made from 100% Recycled post consumer plastic and our garment labelling is made from recycled or organic materials.
As with our packaging, the fibres and fabric that make up our garments naturally generate waste and create impact on the environment. We’ve worked to identify the mix of fibres used within our Showpo branded garments and have begun transitioning some of these to a more conscious choice of fibre.
Showpo uses the term 'Conscious’ to describe the chosen fibres that are inherently ‘better’ than the fibres currently in use. To make these decisions, we’ve considered impacts on water, climate and chemical usage in the production process. Conscious options for us need to strike the right balance between wear and handle of the garment, and sustainable processes of production. This is an ever-evolving space as these fibres continue to be developed.
We classify our Conscious products under 4 headings as below:
Conscious Fibres - Conscious signals the best alternative to the conventional fibre in the market for us at this time. These fibres must be certified & traced.
Lower Impact Fibres - These fibres are “better” than conventional alternatives but still contain some impacts.
Natural Fibres - As we move our assortment away from a heavy reliance on conventional polyester we wish to highlight the products that feature Natural Fibres, Whilst aware there are still high impacts to some of these fibres, they still signal a move in the right direction for us.
Philanthropy - These products contribute to philanthropic actions, Our collaboration with The Hunger Project falls under this heading.